TruScreen Announces New Brand Identity

Published: 01 September 2020

Media Release

The path to a better future.

TruScreen is excited to announce that as of September 2020, we are refreshing our brand identity.

Earlier in the year when we set our new vision & mission statements, we realised that it was time to align our visual branding with who we are as a company.

We partnered with a leading Australian branding agency, Hulsbosch, to create a visual identity that reflects the company’s Vision, Mission, Values, and Personality.

TruScreen’s CEO, Victoria Potarina “This rebrand represents a significant step in TruScreen’s evolution. This year as a company, we have been focused on resetting our business plan and preparing healthy fundamentals for future growth.  Our refreshed brand identity brings to life TruScreen’s new bold vision: A World Without Cervical Cancer.  We are very pleased with the outcome of our collaboration with leading agency Hulbosch to evolve our branding to be in line with the company vision.” 

What changes will you see?

You’ll notice significant changes to our branding across all our channels in the coming weeks and months. We’ve updated our logo, colour palette, and imagery style. You can expect to see our renewed identity on all of our communications and collateral.

We have given the current website a lick of paint, to introduce the new branding, while we work on building a completely new and updated website.

As you start to see our new branding across our communication channels and materials, we would love to hear from you.  Feel free to reach out with any thoughts or compliments you may have.  We are committed to building a better brand for all our stakeholders.

For our existing commercial partners, it is business as usual, and we hope you find our new brand identity to be more dynamic and a more fitting visual representation of the company and product.  While enhancing our brand identity, we remain committed to continuing to provide the same level of expertise, support, and innovation you have become accustomed to.

Although this is a significant change to our visual identity, our core beliefs, values and team remain the same.

TruScreen, a world without cervical cancer